Sustainability in fashion, for a greener tomorrow.

Our strategy & core KPIs


  • 65% of our cotton and non-cotton garments will be converted to organic, low impact or recyclable alternatives by 2025, with 100% of cotton moving to organic by 2030.
  • We will baseline our water footprint in 2022, with the aim to reduce the water we use in manufacturing our garments by 20% by 2025 and 40% by 2030.
  • 20,000 farmers trained and converted to organic production by 2025.


  • 100% of our owned stores, offices and third-party distribution centres (DCs) will utilise renewable energy by 2025.
  • Achieve net zero in our own and third-party logistics operations by 2030, and in our supply chain by 2040.
  • 100% of packaging will be converted to recyclable, reusable or compostable alternatives by 2025.


  • 50% of workers in our third-party factories will be directly supported with market leading and locally tailored gender empowerment and worker voice frameworks by 2025.

Our strategy & core KPIs

Donated over 65 million organic cotton seeds

to farmers enrolled in our organic cotton training programme


of our first dedicated sustainability consumer-facing website to share more information on our sustainability journey: Better Choices Better Future

Completed our first full Scope 1, 2 and 3 carbon emissions report

providing full disclosure of our impact on climate change


of our garments made using renewable electricity in third-party factories


of bought garments contain organic, low-impact, or recycled materials, we are on track to reach 65% by 2025

Achieved CDP 'A List'

in climate disclosure reporting at the end of 2022. The pinnacle grade, achieved by the top 1.5% of businesses that participate


of our Spring Summer 22 swimwear collection made using recycled materials


of garments are transported by air to our warehouse from our factories, a 61% reduction on FY21


improvement in global energy efficiency in owned estate since FY17, and on track to reach 25% by 2025

15,000 people

working in our factories participating in our Respect and Dignity programme

50.7 million

recycled bottles used to produce our outerwear fill, recycled sweats and swimwear

7,508 farmers

enrolled in our organic cotton training programme

Water footprint mapped

for all garments containing cotton, equating to 71% of garments bought since 2019


of our retail and distribution network uses energy-saving lighting (LED) bulbs

Pre-loved clothing donation boxes

launched across all UK and Republic of Ireland full price stores in partnership with Oxfam


of the energy used across our stores, offices and third-party distribution centers is renewable